Defining content design, driving commercial scale, and elevating rider trust
Founding, scaling, and leading the content design discipline
I established the Content Design function at Waymo, defining the discipline's standards and organizational resourcing. I created scalable content frameworks and standardized guidelines to accelerate product development and align partner teams on content needs within complex user experiences.
Supporting commercial partnerships & multi-market expansions
I lead content strategy and messaging guidance for major third-party integrations, standardizing the rider experience across external partner platforms to maintain brand integrity. I also lead localization efforts to prepare core product experiences for international markets and unblock global expansion.
Energizing culture, applied AI innovation, & talent growth
I co-founded and scaled company-wide innovation initiatives across global teams and championed organizational AI adoption. Throughout my tenure, I’ve fostered an inclusive collaborative culture across distributed offices, mentoring emerging team members and elevating UX visibility.